Director for the music video for ‘UP 4 U’ - Fresh. This involved developing the concept with a Beijing music and fashion label, directing 4 days of filming at 20 locations across Paris and overseeing post-production in London, which involved editing, motion graphic design, colour grading and skin retouching. The video launched to 1 million views within 24 hours over various web platforms, and broadcasted on all major TV channels and out of home screens in airports and stores across China.

Client: BG Talent

Agency:  Bits and Bobs Studio

Director: Benjamin Tucker

DOP: Benjamin Tucker

Producer: Lucy Cheung

Edit: Benjamin Tucker

Grade: Benjamin Tucker

Motion Design: Benjamin Tucker